Rose City Rollers

Rose City Rollers

Brand Identity and website redesign for one of the largest modern roller derby leagues in the world, Rose City Rollers.

STUDIO AIRTYPE ROLE DESIGNER PHOTOGRAPHY ROSE CITY ROLLERS producer kelsey barnes development richard mavis, Nick Giusti

Brand Identity and website redesign for one of the largest modern roller derby leagues in the world, Rose City Rollers.

STUDIO AIRTYPE ROLE DESIGNER PHOTOGRAPHY ROSE CITY ROLLERS producer kelsey barnes development richard mavis, Nick Giusti

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Primary Logo

When looking at visual trends around the sport, I saw brass knuckles, fish nets and even some barbed wire. I wanted to create something that felt new and refreshing, focused on derby, and held as much energy and credibility as other professional sport logos.

The star was chosen as the primary element, representing one of the most important positions in the game: the jammer.

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Secondary Logo

The secondary logo is a reduced version of the primary logo meant for smaller sizes as well as acting as a symbol/monogram for RCR.

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Badges

The badges are intended for use on merchandise and internal communications as a way to show pride and sell products.

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Color + Typography

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Brand Guidelines

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Web Design

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Applications

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© 2020

© 2020

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