BCS America

Website redesign for one of the finest walk-behind tractor suppliers in the world, BCS America.

studio airtype ROLE WEB DESIGN, INTERACTIVE, Prototyping, PHOTO RETOUCHING

Overview

BCS America sells some of the finest walk-behind tractors in the world. Imported from Italy, these machines are powerful, flexible, and built to last.

The mission of BCS America is to increase your productivity and reduce the physical effort required to accomplish your outdoor tasks and projects.

Problem

Over 35% of users who access BCSAmerica.com use a tablet or mobile device to browse the site. There is no way to compare products to see which product fits your needs. Difficult to know if a product is compatible with your existing products. No search features/difficult finding products quickly.

Users & Audience

BCS manufactures high-end products so they are quality tractors. Customers are younger, more organic gardeners who know how to use the internet. However, even more of their customers are very rural farmers or farm equipment dealers.

What we did

Advanced search features on the Dealer Locator

Added way to compare products against each other

Added a blog for posting more temporary and time­ sensitive content

Product compatibility detection added to the Cart Functionality

Responsive across all digital devices

Process

BCS tractors allow you to attach implements and accessories so that your machine can do just about everything. Such a diverse product line requires a complex web strategy to help consumer pair the right implements with the right tractors for the right job. BCSAmerica.com allows users to find the best combination of products for their needs and order them directly from a nearby dealer.